medianet MASTERCLASS: Streamability & Beyond

Their vision is that a game succeeds when product, sales strategy, and community are aligned from day one. Drawing from their roots in creator-led entertainment, they focus on what makes a game resonate with today’s organic influencer networks and the current streaming trends. However, you don’t need to chase these trends to succeed.

In this interactive workshop, Sidekick Publishing takes a 360-degree look at your games, offering actionable strategies to build a community fast and navigate platform management. We will together explore how to present your game across storefronts and socials, ensuring that your marketing promises match your gameplay delivery. Whether you are building the next big auto-battler or a niche narrative adventure, you will learn how to adjust your strategy on the fly and set your game up for success.

Key Takeaways:

• Optimize your Steam page and ensure your marketing assets accurately reflect your game
• Build a community quickly, run effective playtests, and adapt your development to real player feedback
• Understand how and when to involve content creators in your marketing plan
• Apply the principles of the current streaming landscape to make your game organically appealing to content creators, regardless of its genre.

Attention: This is an interactive workshop based on your actual games. Please be prepared to shortly present your games in the beginning of the workshop or send information beforehand. If you don’t have a current game, you can bring an old one or just come to listen and learn.

This is a Masterclass organized by medianet and funded by Medienboard BerlinBrandenburg that targets professionals of the games industry. It is held in English. Your registration does not guarantee acceptance. You will be notified separately about your admission.