media:net EXCHANGE: What potential do AR applications have for the media, creative and digital industries?

Applications from the field of virtual and augmented reality are becoming increasingly important in business and are developing from a niche phenomenon for gamers and film fans into an influential future technology. Together with Deutsche Telekom, media:net berlinbrandenburg explored the potential of virtual and augmented reality for the media, creative and digital industries at the media:net EXCHANGE on November 10, 2021.