Games meet Film 2024

The marketing and PR experts from INSTINCT3 and AIM – CREATIVE STRATEGIES & VISIONS will give you valuable tips for marketing your next project. Bring your use cases – and Lars Rösler, Creative Director at INSTINCT3, as well as Simone Bachofner, Director Publicity at AIM, and Juliane Engel, Publicist at AIM, will give you practical tips and tricks for smart marketing – even on a small budget.

Following the workshop, we invite you to network with cool drinks and an exquisite buffet.

The experts

Simone Bachofner – Publicity Director and Deputy Managing Director at AIM – CREATIVE STRATEGIES & VISIONS  

In her role, Simone Bachofner has been responsible for numerous major PR campaigns over the years – from cinema blockbusters such as JAMES BOND 007 – NO TIME TO DIE, the game adaptation UNCHARTED and arthouse highlights such as THE STATE AGAINST FRITZ BAUER to the current Netflix series ACHTSAM MORDEN. 

Juliane Engel – Publicist at AIM – CREATIVE STRATEGIES & VISIONS  

Juliane Engel handles online PR and influencer relations for movies, series and TV productions, including recent blockbusters such as DEADPOOL & WOLVERINE, VENOM: THE LAST DANCE and the family adventure IF: IMAGINARY FRIENDS.   

Lars Rösler – Creative Director INSTINCT3 

After more than 4 years at INSTINCT3, Lars was the creative head and producer for very successful campaigns for Google Play, Sparkasse, Prime Video and Eintracht Spandau, among others – some of which even won awards.  

In his role as Creative Director, Lars focuses on the creative vision and strategy of INSTINCT3, leading and mentoring the creative team and driving new product developments as well as trend and innovation concepts. He also loves la(r)sagne and all kinds of music and pyrotechnics, both professionally and privately.  

Register for the event under this link.