Our co-exhibitors Adsquare, BAM! Bock auf Morgen, CrossEngage and Uhura Digital GmbH. Together, they brought the concentrated innovative power of the capital region to Cologne and gave insights into paid media principles, predictive CRM, digital product passes and the retail of tomorrow in exciting presentations, talks and interviews.
All pictures of our joint stand at DMEXCO 2023 can be found here on flickr:
That was our programme from 20 to 21 September at DMEXCO 2023 in Hall 7.1, Stand C28/B27:
Wednesday, 20th September 2023
- 10:30 – 10:50 “Praxisbeispiele: Mit predictive CRM die marketing Effizienz steigern” – CrossEngage
- 12:00 – 12:30 “Marketing vor einer Zeitenwende? (und es geht nicht um KI)” – BAM! Bock auf Morgen
- 15:00 – 15:20 “B2B Paid Media Prinzipien” – Uhura Digital
- 16:00 – 16:20 “Revolutionising Retail: Location Analytics & ID-less Targeting” – adsquare
- 16:30 – 16:55 “Der digitale Produktpass – the next big thing im Marketing?” – BAM! Bock auf Morgen
- 17:00 – 17:25 “Marketing vor einer Zeitenwende? (und es geht nicht um KI)” – BAM! Bock auf Morgen
- 17:30 – 19:00 medianet Checkout Drinks
Thursday, 21st September 2023
- 10:30 – 10:50 “Praxisbeispiele: Mit predictive CRM die marketing Effizienz steigern” – CrossEngage
- 11:00 – 11:20 “Customer Centric Framework Modell: Tiefergreifendes B2B Customer Journey Mapping” – Uhura Digital
- 12:00 – 12:25 “Marketing vor einer Zeitenwende? (und es geht nicht um KI)” – BAM! Bock auf Morgen
- 12:30 – 12:55 “Interview: Organisches Targeting mit Welect” – BAM! Bock auf Morgen
- 13:00 – 13:40 “Money talks: Was es uns kostet, CO2 loszuwerden” – BAM! Bock auf Morgen
- 14:00 – 14:20 “B2B Marketing in herausfordernden Zeiten – wie Sie Ihr Marketing durch die Krisen führen” – Uhura Digital
- 15:00 – 15:15 “Wie Sie mit der CrossEngage AI Ihren Print-Kanal optimieren” – CrossEngage
- 15:30 – 15:55 “Marketing vor einer Zeitenwende? (und es geht nicht um KI)” – BAM! Bock auf Morgen
You can meet these renowned co-exhibitors at our joint stand:
Adsquare is the global Location Intelligence Platform for the open web, holding the distinction of being the largest independent repository of SDK-derived location data. Our platform connects real-time mobility information from 750 million devices worldwide – all while maintaining compliance with the strictest data protection regulations.
Through cutting-edge location intelligence, we empower marketers to enhance omnichannel campaign planning, programmatic activation, and real-time measurement. Our expertise serves renowned global brands like Samsung, P&G, Daimler, McDonald’s, Marriott, Kering, Lego, Subway, and Unilever.
For platform partners, we offer the opportunity to expand their data offering, app publishers can experience greater yield, while consumers enjoy the most personalised and relevant digital experiences.
Our location intelligence expertise allows professionals worldwide to seek unparalleled insights into the complex dynamics of real-world consumer behaviour.
We invite you to visit us at our booth and look forward to meeting you.
BAM! Bock auf Morgen
Shouldn’t we be ready for tomorrow and not afraid of a sustainable world of consumption, everyday life and work? If we manage to convince with “stinginess is cool”, we should have the mission in marketing to become the success driver of a sustainable transformation. For this, BAM! Bock auf Morgen offers consulting and training, presents the Marketing For Future Award and organises the BAM! Bock auf Morgen Festival to accompany companies on their way to a sustainable future.
CrossEngage helps you to increase your customer value through a customized combination of consulting services and software solutions, always focused on your individual needs in maximizing your customer profitability and customer lifetime value.
Whether you and your company are still at the very beginning and we take the first steps towards “customer value maximization” together with you, or you are already an absolute expert and want to calculate individualized customer value and customer behavior forecasts by means of the CrossEngage Customer Intelligence Platform, based on AI: CrossEngage is your partner for customer profitability, CLV, customer value and CRM consulting – regardless of the size and maturity of your organization!
https://www.crossengage.io/de/
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Uhura is an independent digital experience (CX) agency with an international footprint for the specific challenges of B2B brands, companies, and institutions.
We combine data with strategies and tactics that work and create growth for businesses. Our focus is in three areas:
Brand building: here we design brands visually and in terms of content. The goal is to create clear and unique messages that generate identity and needs.
- Brand strategies
- Brand identity
- Campaign strategies and creatives
- Social and content strategies
Activation and Media:
Our Activation and Media department develops distribution and reach-out concepts for optimal campaign management. It finds the target groups at the right time and place and leads them to the offer through an effective balance between awareness and demand strategies and tactics.
- Paid Media Strategy & Research
- Paid Media Operations
- Social & Search PPC
- Social & Search organic
- Content Creation
- Data to Insight Strategy
- eCRM & Nurturing–Campaigns
Platform Design and Development: Digital platforms such as websites need to encourage user engagement and facilitate conversion into real customers. We develop digital applications through strategy, user-centred design and effective technology development.
- UX/UI Strategy & Design
- Customer Journey Maps
- Content Creation
- Platforms & Integrations
- Data to Insight Strategy
- MarTech Optimization
- Tool Orchestration
Only in Berlin does Uhura currently have around 30 employees for clients such as Uniper, Berlin Fashion Week, Total Energies, Withings or the ILA (International Aerospace Exhibition).
We have received several national and international awards for our campaigns, websites, and marketing applications.
Uhura is a founding member of an international agency network with partner agencies throughout Europe, the USA, and Asia. Through the network, we can effectively localize campaigns and products for the most important markets and also have access to over 200 experts and their project insights for almost all challenges in B2b marketing and its transformation.
At DMEXCO you have the opportunity to talk to our experts, receive information from other projects or discuss assessments of trends or your specific projects.
If you have any questions about the joint stand, please feel free to contact us at any time.
