Pychological targeting is the practice of tailoring marketing content to individual consumers based on their psychological profiles. The use of big data and ad customization has become a hot topic of discussion – controversial targeted digital campaigns played a big role in Donald Trump’s unexpected victory and the Brexit vote.
Over the course of the lecture, expert speaker Sandra Matz will discuss the following questions:
- How can psychological targeting be implemented, and how effective is it?
- What are the potential benefits of psychological targeting for individual users, and society at large?
- When is comes to protecting data and privacy, what are the challenges marketers face? How can we address them?
Entry is free, but registration is required. To register for this event, please click here.