Digital Creative leadership has never been more important. With the increasing speed of technology and connectivity there is an increasing need to mobilize quickly to lead. This program gives an inspiring deep dive into the most important digital ecosystems, online tools and resources to build creative strategies in the new communication landscape. The program explores the knowledge, skills and approaches needed to lead in the new digital age.
This course is designed around one central insight. Today, change is happening at a pace and scale with no historical precedent. Big changes in technology and connectivity have resulted in less time to flesh out long-term plans and more time spent on reacting to what is happening. It is necessary for you to learn how to navigate in this new digital world and how to build speed into your communication strategies, tactics and business decision-making.
Through case exercises, discussions and lectures, participants will develop their own skills and know-how as well as get proven best practices and tools from leading online companies. The program’s purpose is to give its participants tools and resources for prioritizing in the rapidly changing communication landscape.
Summary
Leaders must exhibit a broad base of knowledge in all areas, exerting capabilities in both left-brain and right-brain disciplines. They must be analytical and data driven, yet understand brands, storytelling and experiential marketing.
The Berlin School Digital Leadership Suite identifies four key streams of leadership competencies that underpin success and divides them into a modular suite, allowing clients to conveniently custom design the learning intervention that suit their strategy and digital maturity, helping them achieve their primary business objectives and advanced training needs.
Program Benefits
- Consumption behaviors and trends that are changing the communication landscape
- Tools and strategies for taking digital creative leadership in-and-outside of your organization
- How to utilize social and mobile technology to reach your objectives
- Why and when it’s necessary to create meaningful interactions and content
- How to build speed and responsiveness into your strategies, tactics and culture
Who should attend?
This course fits senior agency, marketing, and communication professionals – including but not limited to creative directors, account managers, brand managers, marketing & communication directors, managing directors, and media & digital producers.
More information: https://www.berlin-school.com/executive-education-programs#all_programs/837/default.
Profil von Berlin School of Creative Leadership GmbH
030 88498081
s.schronen@berlin-school.com
https://www.berlin-school.com/
Die Berlin School of Creative Leadership bietet ein Executive MBA Programm für Führungskräfte aus Kreativindustrien wie z.B. Unterhaltung, Werbung, Design, Journalismus, PR & Marketing an.
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